case study
HOW UNDR ACHIEVED 40% MORE BOOKINGS AND EXPANDED TO 3 NEW MARKETS WITH A 360° TOUR
Transforming a cultural hub's visitor experience through immersive storytelling and cutting-edge technology
When UNDR, a dynamic multipurpose venue in the heart of Ladbroke Grove, launched in May 2024, they needed a high-quality virtual tour to help potential customers visualize their versatile cultural space. After a competitive tender process involving multiple companies, they chose Afrochick Productions – and the results exceeded all expectations.
Within just months of implementing their custom 360° virtual tour, UNDR saw a 40% increase in booking inquiries, a 25% reduction in unnecessary site visits, and successfully expanded into 3 new markets – all while providing potential clients with an immersive, always-available preview of their exceptional multipurpose venue..
About UNDR:
A Cultural Melting Pot in West London
Nestled in the heart of Ladbroke Grove, UNDR is more than just a space – it's a hub for culture, creativity, and connection. A reflection of its vibrant surroundings, UNDR brings together people from all communities and walks of life, fostering moments that matter.
Rooted in the spirit of community, the venue stands at the heart of Carnival – a true cultural melting pot that pulses with energy year-round. Whether hosting an intimate gathering, a corporate event, or a night of music and movement, UNDR seamlessly blends purpose with experience.
The venue's versatility includes:
Film shoots and fashion events
Workshops and live performances
Private celebrations and creative productions
Corporate events and intimate gatherings
Restaurant, bar, and club nights
UNDR is designed to be as dynamic as the people who walk through its doors, with the space evolving to suit every occasion.
THE CHALLENGE
Showcasing Infinite Versatility in a Competitive Market
The Problem
As a newly launched multipurpose venue in West London's competitive market, UNDR faced several critical challenges:
Versatility visualization: Potential clients couldn't grasp how the space could transform for film shoots, fashion events, workshops, live performances, private celebrations, and corporate events
Cultural significance: Needed to communicate their connection to Carnival culture and community spirit
Space transformation: Demonstrating how restaurant, bar, and club configurations worked within the same venue
High unqualified traffic: Too many site visits from prospects who didn't understand the venue's capabilities
Market penetration: Difficulty reaching diverse client types across different industries
24/7 accessibility: Limited ability to showcase the venue's evening transformation and cultural energy
The Stakes
In Ladbroke Grove's saturated venue market, UNDR needed to immediately establish themselves as the go-to cultural hub. Every unqualified site visit represented lost time and resources, while qualified prospects were potentially choosing established competitors who could better demonstrate their multipurpose value proposition online.
THE SOLUTION
Immersive 360° Storytelling for Maximum Cultural Impact
Our Strategic Approach
Working closely with the UNDR team during their crucial launch phase, we developed a comprehensive 360° virtual tour strategy that captured the venue's cultural essence and multipurpose nature. Our solution included:
🎯 Strategic Planning & Cultural Consultation
In-depth venue analysis identifying key cultural and versatility selling points
Optimal shooting schedule capturing different configurations (restaurant, bar, event space, club setup)
Storyboard development showcasing the venue's transformation capabilities
Cultural storytelling approach reflecting Carnival spirit and community connection
📸 Professional 360° Photography & Production
Cutting-edge equipment: Insta360 X4 camera for crystal-clear imagery across all configurations
Professional tripod removal: Creating seamless, floating perspectives that appear drone-captured
Multiple shooting sessions: Capturing restaurant setup, bar configuration, event space, and club atmosphere
Cultural moment capture: Showcasing the venue's energy and community spirit
🛠️ Technical Implementation
Built on robust 3D Vista platform for optimal performance across all devices
Mobile-responsive design ensuring seamless viewing for diverse audiences
Fast loading times and smooth navigation for international accessibility
SEO-optimized for improved online visibility across multiple industries
TECHNICAL EXCELLENCE
WHAT MADE THE DIFFERENCE
PROFESSIONAL GRADE EQUIPMENT & EXPERTISE
As a newly launched multipurpose venue in West London's competitive market, UNDR faced several critical challenges:
Technical Excellence: What Made the Difference
Professional-Grade Equipment & Expertise
Insta360 cameras for superior image quality and resolution across all venue configurations
Professional lighting setup optimized for restaurant, bar, and club atmospheres
Specialized tripod removal techniques creating seamless, floating perspectives
Cultural sensitivity in capturing community spirit and Carnival connections
Advanced Post-Production Mastery
Affinity Photo 2 for professional image enhancement across different lighting conditions
Custom hotspot development for interactive user engagement with venue versatility
Optimized file compression ensuring fast loading without quality compromise
Cultural storytelling integration maintaining authentic venue narrative
Robust Platform Integration
3D Vista platform for reliable, scalable hosting supporting high traffic
Mobile-responsive design ensuring perfect viewing across all devices and demographics
SEO optimization for improved search engine visibility across multiple industries
Performance analytics tracking engagement across different client types
the afrochick productions special touch
why this project succeeded
Rapid Professional Delivery: Tour completed and live within just a few days during critical launch period
Competitive Excellence: Chosen through rigorous tender process over multiple competitors
Cultural Understanding: Deep appreciation for venue's community significance and Carnival connections
Versatility Showcase: Successfully captured and presented multiple venue configurations
Client-Focused Approach: Going the extra mile to show venue in its best cultural light
Technical Mastery: High-quality work that speaks for itself across all platforms
Our Proven Methodology
Agile project management ensuring rapid delivery without compromising quality
Cultural consultation approach with deep community understanding
Collaborative communication with responsive support throughout process
Quality assurance at every stage of production and cultural representation
Results-focused mindset with clear success metrics across diverse client types
INDUSTRY IMPACT & CULTURAL RECOGNITION
This project demonstrates the transformative power of 360° virtual tours for cultural venue launches in competitive markets. The success at UNDR has become a benchmark for how immersive technology can drive immediate business results while establishing authentic cultural presence and community connection.
Key Industry Learnings:
Rapid deployment crucial for new venue launches in competitive markets
Cultural storytelling significantly increases emotional engagement and booking intent
Interactive versatility showcase effectively communicates multipurpose capabilities
Day-to-night transitions powerfully demonstrate venue transformation potential
Professional tripod removal creates more immersive, premium experience
Strategic hotspot placement guides diverse user journeys across different event types
READY TO TRANSFORM YOUR VENUE?
TThe UNDR case study demonstrates what's possible when cutting-edge 360° technology meets strategic cultural storytelling and rapid professional delivery. Whether you're launching a new cultural venue, showcasing an existing multipurpose space, or operating in hospitality, arts, retail, real estate, or any industry where space and atmosphere matter, a professional virtual tour can drive similar transformative results.
What You Can Expect from Afrochick Productions:
✅ Lightning-fast deployment - live within days, not weeks
✅ Cultural sensitivity and authentic storytelling approach
✅ Increased qualified inquiries from better-informed, culturally-aligned prospects
✅ Reduced operational costs through fewer unnecessary site visits
✅ Market expansion opportunities without geographic or cultural limitations
✅ Competitive advantage through innovative, culturally-aware presentation
✅ 24/7 global accessibility for international clients across time zones
✅ Versatility showcase demonstrating all your space's capabilities
Your Next Steps to Success:
Book your discovery call to discuss your specific venue needs and cultural requirements
Receive a custom proposal tailored to your business goals and community context
Experience the transformation with professional 360° tour implementation
Launch with confidence knowing your space is presented at its absolute best